iGEA

Audience engagement

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As part of presenting on games & culture at GCAP next week, I dug into some of the recent research on audience engagement from the Australia Council and mixed in the latest stats from iGEA and Screen Australia to see how audience engagement in games measured up to other forms.

Here’s the result:

Edit: To clarify what the graph is supposed to show: the percentage of population who participated according to the Australia Council’s reports for Music, Literature, Theatre, and Dance, percentage of population who attended the cinema from Screen Australia’s stats, and the percentage of population who play computer games according to the iGEA’s report.

Ten, Twenty, Thirty

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This is one of two posts I wrote for Invest Victoria’s gaming blog, reposted here because I think it gives some context to both the ‘social misfits’ post and also to my ongoing question of games & culture.

The gaming community is obsessed with numbers.  According to the Interactive Games and Entertainment Association, the average age of a gamer in Australia is 30 years old; 68 percent of all Australians play video and computer games; the average adult gamer has been playing for 11 years; and 80 percent of parents in game households play games with their children.

But what do those numbers actually mean?

Read moreTen, Twenty, Thirty